KAN
Rebranding Israeli Public Broadcasting Channel
This project dealt with rebranding Israel's national public television channel, which exists for almost half a century. the challenge was to present Kan as an attractive alternative to the other commercial television channels. The symmetric "Line" – functioning as a starting point - evolved to different gentle shapes, shifting the focus to the quality content. By that, stimulating the viewers to search, think and wonder
Made at FIRMA Studio | Motion Shortcut Playground
